9 March 2010
FC Barcelona has become a pioneering club in communication and a clear example of how to use high technology to attract and drive more than 100,000 fans.
By simply registering, any fan of FC Barcelona can receive all kinds of information à la carte on their mobile devices: Information about the club, the latest news, fixtures, special communications on important dates…. The most important thing about this is that the action is two-way, for members are also able to inform the club, for instance, of their absence from a game, so the club can optimize the ground’s seating.
This system has been very well-received among members, who appreciate SMS messaging as the best tool of communication between FC Barcelona and its membership.
FCB was the first institution in Spain to develop a mobile Marketing plan, which they did in 2002 with SITmobile. This plan has evolved each season and the mobile has matured as a direct, emotional channel of communication
31 January 2010
The Hospital Son Llàtzer in Palma de Mallorca, gives healthcare services to 675,250 patients a year, an average 1,850 patients attended each day. It must maintain fluid communication with them and deal with them effectively.
A basic point of communication between doctor and patient is the appointments. The main problem is that usually a considerable time can pass until the date of the next visit, and the Hospital has detected that many patients fail to attend simply because they have forgotten. SITmobile offers the medical centre a message management program in which the basic fields of information are implemented: for whom it is intended, what is said and when it is sent. The problem of unjustified absences is resolved with a single click.
The messages are direct and contain the necessary information. For example:
“The El Carme Clinic reminds you that you have an appointment on 05/02/2010 at 18:24 hrs. in OPHTHALMOLOGY. If you are unable to attend, please call 971175720”
The Hospital Son Llàtzer has thus reduced the number of unjustified absences by 35%, which means a doctor not waiting, machinery not left inactive… and an empty waiting room.
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12 January 2010
Barcelona is a dynamic, welcoming city and one of the large economic and business centers of Mediterranean Europe. Around 4.5 million people live in its metropolitan area. Barcelona is internationally positioned as a business city with leading commercial, cultural, tourist and trade fair activity.
Is the instant multitude of passengers sometimes accumulating at the entrance to the new airport a flashmob?
Is the instant multitude going to the fairs such as the Mobile World Congress or Alimentaria at Fira de Barcelona a flashmob?
The Municipal Taxi Institute, an institution that gathers the city’s taxi drivers, turns instant multitudes into flashmobs which are diluted by the rapid, organised arrival of fleets of taxis. They are called to the hot point by SMS.
8 December 2009
Munich is not only a brand of fashion or sports footwear. It is not only the brand with the X in the seams, where others put 3 parallel lines or a rising curve. Munich is a brand that considers its customers partners, and places its communication at the level of this relationship.
There are many reasons for addressing buyers: to report a new model that already started at the time of the promotions, or that the meeting place for the best promotion is going to be in a certain place. This is all reported to your customer database by SMS, with opportune messages that consider the customer preferences, and they even remember their birthday. Munich knows that when you look at your mobile, you also look at your feet.
30 November 2009
PACHA is a benchmark among the nightclubs of Ibiza, Sitges and Madrid and brings in the philosophy of life and beauty of Ibiza combined with the latest in dance music.
Being able to rapidly and effectively report all of the discotheque’s sessions and promotions by means of a personal channel is a powerful tool of public relations in which care is taken with the segment at which the message is aimed, and each one is personalised according to the type of each customer. It is thus possible to enhance times, sessions… and to fill the hall. As the fun is proportional to the number of people in a discotheque.
31 October 2009
Colo Colo maintains active proximity communication with those going to the El Monumental stadium
Users with their Bluetooth turned on were able to download Colo Colo contents free on their mobiles.
Colo Colo is aware that the mobile phone is the most frequently used communication apparatus and the one with the greatest cover and audience, has therefore decided to stake on printing its colours on the colocolinos’ cellular phones.
A network of interactive points set out in the stadium allowed mobile users with their Bluetooth turned on to be rewarded at the entrance and in the box area with Colo Colo contents, and also invitations from different brands to download screen savers, games, music, and discount coupons. This is a non-intrusive free service for mobile users, because the users themselves decide whether or not to accept and receive information.
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