FC Barcelona has become a pioneering club in communication and a clear example of how to use high technology to attract and drive more than 100,000 fans.

By simply registering, any fan of FC Barcelona can receive all kinds of information à la carte on their mobile devices: Information about the club, the latest news, fixtures, special communications on important dates…. The most important thing about this is that the action is two-way, for members are also able to inform the club, for instance, of their absence from a game, so the club can optimize the ground’s seating.

This system has been very well-received among members, who appreciate SMS messaging as the best tool of communication between FC Barcelona and its membership.

FCB was the first institution in Spain to develop a mobile Marketing plan, which they did in 2002 with SITmobile. This plan has evolved each season and the mobile has matured as a direct, emotional channel of communication

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