The City Councils of Alella and Alcalà de Guadaira increased the interaction with their citizens by using this solution
Barcelona, March 22nd 2006.- SITSMS, the company which is leader in Spain thanks to its 35 millions SMS sent in 2005, developed Gov SITSMS, a platform of solutions SMS especially designed for the public administration with the aim to create easier ways of communication between public offices and people.
The City Council of Alella has been the first one applying this innovator instrument and also the first one advising that the SMS is the most efficient way to communicate with its citizens, almost 93% of them. After a period of implementation, the administration noticed a remarkable increase in the participation of the citizens, not only as regards the cultural and sportive activities, but also in the utilization of SMSs in order to communicate problems related to public services (transport, wiring and electrical net, coexistence, etc.), or simply to send suggestions or gratefulness messages.
SITSMS in 2005 achieved an annual business of more than 4 millions euro and now offers a gateway to allow companies and public institutions to self-tailor its messages and to classify the information according to the users they are directed to. Marc Bonavia, Director of Marketing of SITSMS, states that “It is a very simple application: once the data of the contacts have been entered in the pc, the software recognizes the parameters to follow such as date, language, age, interests, to be able to send the SMS properly”.
A the same time, this initiative of the City Council of Alella reaches the finals of the “Premios de Comunicación de la Diputació de Barcelona” (“Communication Award of the Barcelona’s delegation”) in the category INNOVA, for the best innovator project in the field of the new technologies.

SITSMS
SITSMS was born in January 2001 and became, in less than 3 years, a team composed by 20 persons. It suddenly became a pioneer, in Spain, in the emerging sector of the MVAS (Mobile Value Added Services), companies offering mobile value added services.
It aim was to bet for the development of its own software, gateway and marketing solutions throughout the mobile phone.

Nowadays, the volume of messages generated by SITSMS, 35 millions in 2005, makes the company to become the leader in the Spanish market, achieving an annual business of 4 millions euro