Barcelona, 27 of March of 2007. – The Metropolitan Institut of Taxi (IMT) has started up a new system of communication with the taxi drivers of the metropolitan area of Barcelona based on the movable telephony and the short messages SMS, implanted by SITmobile, the company leader in shipment of SMS in Spain. This new immediate and agile communication channel will free transmit to the taxi drivers all the useful information institutional and administrative that he is susceptible to affect his daily activity, but also and coverall, will be means that helped to improve the supply of taxis in those points with greater demand on watch. For this reason the IMT has extended an invitation to participate in this initiative to FIRA of BARCELONA, to the Port of Barcelona, l´ Auditori i to the BSM, managing municipal company of the great spaces of the city (Fòrum, Palau Sant Jordi, etc.). The objective is that the taxi driver can receive from customized form, immediate and effective the information necessary in its moving body to cover the demand of taxis generated in a certain moment in any point of the city. The messages that will receive the taxi drivers always will be transmitted and managed by the Institut Metropolità of Taxi and Iran directed to the taxi drivers who are potentially working that day and hour of that certain event. So com has explained Marc Bonavia, marketing director of SITmobile, “the segmentation of the data base that allows our system, means that the messages can be sent to lists established according to parameters marked by the IMT. In this way the SMS arrives at that must arrive”. The IMT starts up this new communication channel after a process of promotion and adhesion between the taxi drivers that began a year ago in the first edition of FIRATAXI and later continued in the corporative magazine taxi and through institutional vestibule: http://www.taxibarcelona.cat.
With the technology of SITmobile, it starts up a new communication channel via SMS for the taxi drivers of the metropolitan area of Barcelona Barcelona, 27 of March of 2007. – The Metropolitan Institut of Taxi (IMT) has started up a new system of communication with the taxi drivers of the metropolitan area of Barcelona based on the movable telephony and the short messages SMS, implanted by SITmobile, the company leader in shipment of SMS in Spain. This new immediate and agile communication channel will free transmit to the taxi drivers all the useful information institutional and administrative that he is susceptible to affect his daily activity, but also and coverall, will be means that helped to improve the supply of taxis in those points with greater demand on watch. For this reason the IMT has extended an invitation to participate in this initiative to FIRA of BARCELONA, to the Port of Barcelona, l´ Auditori i to the BSM, managing municipal company of the great spaces of the city (Fòrum, Palau Sant Jordi, etc.). The objective is that the taxi driver can receive from customized form, immediate and effective the information necessary in its moving body to cover the demand of taxis generated in a certain moment in any point of the city. The messages that will receive the taxi drivers always will be transmitted and managed by the Institut Metropolità of Taxi and directed to the taxi drivers who are potentially working that day and hour of that certain event. So com has explained Even Marc Bonavia, Marketing director of SITmobile, “the segmentation of the data base that allows our system, means that the messages can be sent to lists established according to parameters marked by the IMT. In this way the SMS arrives at that must arrive”. The IMT starts up this new communication channel after a process of promotion and adhesion between the taxi drivers that began a year ago in the first edition of FIRATAXI and later continued in the corporative magazine taxi and through institutional vestibule: http://www.taxibarcelona.cat.