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A hundred and seventy San Miguel beer distribution trucks have sent via Bluetooth the company’s add tune.
Mobile publicity is in and takes advantage of Bluetooth technology in order to reach thousands of consumers. This system has already been used by liquor brands such as Cutty Sark or Absolut and now, the beer company San Miguel.
Compared to others, this particular campaign can be classified as original, innovative and unique in the Spanish market.
Honoring the San Fermin festivities, 170 beer distribution trucks have brought happiness everywhere they went. Cell phone users that came across these trucks, where able to download the San Miguel beer add tune for free. “San Miguel wants to get close to consumers in an original, fun and dynamic way. We believe that using technologies such as Bluetooth helps our purpose”, says Marc Bonavia, SitMobile Marketing and Communication Director.
SitMobile specializes in text message sending and has designed the technology structure for the project, managing all Bluetooth devices and installing them in each truck. The campaign was centered basically in half of northern Spain coinciding with the San Fermin fesitivities.
Web Page: Moviles
