Casos por mes : January 2008

Monday, 28 January 2008

Barcelona newstands launch a street TV Channel
Marimar Jiménez

Philips, Fon and SitMobile are backing up the technological aspect of the project. Barcelona newstand owners will be in the news, it’s also posible that they may be on the pages of the newspapers that they sell. Newstands are following the example of TV Channels that broadcast in Madrid and Barcelona’s subways, by creating their own Interactive Urban TV Channel, which shall be installed in all city newstands.

The idea came from Hermes Publicidad and the Association of Professional Newstand Vendors of Barcelona and Provinces. The official launching is expected to take place next February. 28th, an initiative that may help newstands to have a new attraction for their customers, at a time when internet has taken a great part of their profits thanks to online news.

Web Page: Cinco Dias

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Monday, 28 January 2008

Spanish newstands launch the largest marketing mobile network

Spaniards have created an interactive urban TV Channel. Cell phone users will be able to download games, music and discount coupons.

Barcelona newstand owners will be on the news. They have created their own interactive TV Channel, installing devices in each newstand, according to a news release published in Cinco Días. The idea came from Hermes Publicidad and the Professional Association of Newspaper Vendors of Barcelona. The official launching will take place on February 28th. This marketing action will help them attract new customers, at a time when sales have been dropping because of online news.

Web Page: Infobae Profesional

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Monday, 7 January 2008

SMS messages to notify patients of their doctor’s appointment

The list for surgery is about 8 per cent, but the average waiting time is less than two months.

Nerea Garay, Mallorca (7-01-08).- Public Health Services of the Balearic Islands has sent over half million text messages to remind patients of their appointments, within the six hospitals that belong to the local Public Health Service.

According to Ib-Salud, hospitales such as: Son Dureta, Son Llàtzer and Manacor have sent an average of 134.000 SMS reminders since this system was first implanted, last July 2005. From Verge del Toro Hospital 20.530 messages where sent, while the number of messages sent from Can Misses reaches the 52.066. Inca Hospital is still testing the system.

This permits us to remind each patient three days before their appointment. The system reminds patient’s of the appointment’s date and time, allowing them to confirm their attendance.

The project is pioneer in Spain, and has helped reduce absentism in the Balearic Island’s doctor’s office, reducing cancellations down to a 20 per cent.

The project is part of an Introductory Plan of new technologies of Ib-Salud since 2004 ” the idea is improved citizen’s access to health care”. At this time, we are still studying the possibility of sending VIH patients reminder to take their medication.

Implanting the use of these technologies, the IB-Salud expects to offer better and more efficient public service.

On the other hand, it has been confirmed that their idea is to reduce waiting lists on surgery.

A total of 10.529 patients were on operation waiting lists in the Balearic public hospitals on September 30th 2007, these means an increase of an 8 per cent with respect to 2006, while the average waiting time is less than 2 months: 58,9 days.

According to official sources, the List of Surgical Patients (LEQ) of the Balearic Public Services (Ib-Salut), at September 30th of this year was 782 patients more than Septiembre 2006, when only 9.747 patients were on waiting lists.

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Tuesday, 1 January 2008

Location: Stand 2C97
Fira de Barcelona.

Opening times: 11th to 14th February 2008