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Technology companies are looking for a place in world markets
Over 100 companies have used Mobile Marketing, as a bridge to participate in the Mobile World Congress
ÀLEX BARNET – Barcelona
Web Page: La Vanguardia
Casos por mes : February 2008
Saturday, 16 February 2008
Monday, 11 February 2008
Barcelona newstands will be launching the first urban interactive televisión channel in the world.
Barcelona. (EUROPA PRESS).- By mid march, Barcelona newstands will be launching Canalkiosk, an interactive televisión channel that will broadcast news 24 hours. 365 days a year, according to project management.
Web Page: La Vanguardia
Monday, 11 February 2008
Spanish companies protect their terrain in the technology industry
Mireia Corchón / BARCELONA
Stands presence grows by a 50% in the largest Mobile Marketing Congress in the world.
Barcelona has been the headquarters of the World Technology Congress, promoting several Spanish companies. Local companies have increased their presence by a 50% this year.
The presence of so many Spanish companies has been the highlight of the Mobile World Congress. About 70 new Spanish companies will be introducing themselves to the public in this event, but there is still a long way to go, since over 1.100 companies from different parts of the world, will be present in this event.
Web Page: Cinco Dias
Saturday, 2 February 2008
Barcelona newstands will have an interactive televisión screens
Starting March, all newstands will have WiFi access and pedestirans will be able to download different marketing promotions via bluetooth
MIGUEL ÁNGEL CRIADO – Madrid – February 1st, 2008
Beginning March, about 700 newstands in the city of Barcelona and surroundings will have their own interactive televisión screen. Canalkiosk will be seen in huge screens offering Internet connection and bluetooth in order to interact with any pedestrian that walks by the newstand,
The initiative began by the Professional Association of Newspaper Vendors of Barcelona, and will convert the city in the largest urban mobile marketing.
Citizen Digital Content
The televisión programming, will show ten different programs, from public services to news, responsability of Globally and Pandora Box. Beginning March, whomever registers his name on the CanalKiosk.tv website, will be able to upload digital content to it. Once the content is supervised and edited, it may be watched in all newstand flat tv screens.
Pedestrians carrying cell phones with bluetooth capabilities, will also be able to download free of charge information appearing on these screens. They will also be able to receive different promotional content as well as offers or product discounts.
Companies that have made this posible are Philips, who will be providing LCD 42 inch screens, Fon, that provides newstands with WiFi, SitMobile, who is in charge of the bluetooth technology allowing pedestrians to download information, and, Admiral Digital Networks, who is responsable of managing the digital platform.
Web Page: Publico
Saturday, 2 February 2008
Meeting at casa Asia with SitMobile: “Experiencias empresariales: India y la innovación”
Next friday 20th, Casa Asia with COPCA collaboration, , Red de Parques Científicos y Tecnológicos de Cataluña, Applus+ IDIADA, Farmaprojects S.A. and Sitmobile through Enric Solé, SitMobile CEO, will give an explanation about India professional experiences.
Where: Sede de Casa Asia
Sala Samarcanda
Av. Diagonal, 373
Barcelona
Saturday, 2 February 2008
MOBILE PHONE WORLD CONGRESS
Newstands will be converted in a huge digital television
J. C. A 14/02/2008
Starting march, newstands will become interactive. The Association of Newspaper Vendors of Barcelona along with Hermes Publicidad will launch Canalkiosk in over 700 city newstands. The idea is to provide citizens with a new information system, where they will be able to interact, says Marc Bonavia, Partner of Sit Mobile.
Newstands instal a flat screen where soundless information will be broadcasted. Customers with bluetooth device in their cell phones, will be able to download screensavers, games, music, videos and discount coupons. Wi- Fi connection provided by Fon will give access to Internet. Admira, On Comunicación and Pandora Box TV will provide digital content, such as cultural content, public services, travel or food information. Pedestrians may participate and interact with the channel to have access to a 2.0 webpage, by registering for free. This will allow them to upload videos, photos, news, messages or adds. For example: If someone has lost their pet, they can upload the information on the channel. This project maybe developed soon in city’s like Madrid.
Web Page: El Pais
