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Spanish newstands launch the largest marketing mobile network
Spaniards have created an interactive urban TV Channel. Cell phone users will be able to download games, music and discount coupons.
Barcelona newstand owners will be on the news. They have created their own interactive TV Channel, installing devices in each newstand, according to a news release published in Cinco Días. The idea came from Hermes Publicidad and the Professional Association of Newspaper Vendors of Barcelona. The official launching will take place on February 28th. This marketing action will help them attract new customers, at a time when sales have been dropping because of online news.
