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A technology bombing.
This is the experience that Colo Colo fans will feel at estadio Monumental when they attend to the playoffs match Colo Colo Vs Huachipato.
Posts Tagged ‘Bluetooth’
Tuesday, 25 November 2008
Monday, 16 June 2008
Spanish newstands launch the largest marketing mobile network
Spaniards have created an interactive urban TV Channel. Cell phone users will be able to download games, music and discount coupons.
Barcelona newstand owners will be on the news. They have created their own interactive TV Channel, installing devices in each newstand, according to a news release published in Cinco Días. The idea came from Hermes Publicidad and the Professional Association of Newspaper Vendors of Barcelona. The official launching will take place on February 28th. This marketing action will help them attract new customers, at a time when sales have been dropping because of online news.
Wednesday, 9 April 2008
Barcelona / 700 newstands widen their offer by providing pedestrians with TV Channel, wi-fi connection and bluetooth mobile marketing. By next June, Canal Kiosk, should be installed and working. CanalKiosk, will provide all city newstands the lastest technology, allowing the broadcasting of multimedia contents and opening new ways of promotion.
ÀLEX BARNET – Barcelona
Saturday, 2 February 2008
Barcelona newstands will have an interactive televisión screens
Starting March, all newstands will have WiFi access and pedestirans will be able to download different marketing promotions via bluetooth
MIGUEL ÁNGEL CRIADO – Madrid – February 1st, 2008
Beginning March, about 700 newstands in the city of Barcelona and surroundings will have their own interactive televisión screen. Canalkiosk will be seen in huge screens offering Internet connection and bluetooth in order to interact with any pedestrian that walks by the newstand,
The initiative began by the Professional Association of Newspaper Vendors of Barcelona, and will convert the city in the largest urban mobile marketing.
Citizen Digital Content
The televisión programming, will show ten different programs, from public services to news, responsability of Globally and Pandora Box. Beginning March, whomever registers his name on the CanalKiosk.tv website, will be able to upload digital content to it. Once the content is supervised and edited, it may be watched in all newstand flat tv screens.
Pedestrians carrying cell phones with bluetooth capabilities, will also be able to download free of charge information appearing on these screens. They will also be able to receive different promotional content as well as offers or product discounts.
Companies that have made this posible are Philips, who will be providing LCD 42 inch screens, Fon, that provides newstands with WiFi, SitMobile, who is in charge of the bluetooth technology allowing pedestrians to download information, and, Admiral Digital Networks, who is responsable of managing the digital platform.
Web Page: Publico
Monday, 28 January 2008
Barcelona newstands launch a street TV Channel
Marimar Jiménez
Philips, Fon and SitMobile are backing up the technological aspect of the project. Barcelona newstand owners will be in the news, it’s also posible that they may be on the pages of the newspapers that they sell. Newstands are following the example of TV Channels that broadcast in Madrid and Barcelona’s subways, by creating their own Interactive Urban TV Channel, which shall be installed in all city newstands.
The idea came from Hermes Publicidad and the Association of Professional Newstand Vendors of Barcelona and Provinces. The official launching is expected to take place next February. 28th, an initiative that may help newstands to have a new attraction for their customers, at a time when internet has taken a great part of their profits thanks to online news.
Web Page: Cinco Dias
Sunday, 11 November 2007
A hundred and seventy San Miguel beer distribution trucks have sent via Bluetooth the company’s add tune.
Mobile publicity is in and takes advantage of Bluetooth technology in order to reach thousands of consumers. This system has already been used by liquor brands such as Cutty Sark or Absolut and now, the beer company San Miguel.
Compared to others, this particular campaign can be classified as original, innovative and unique in the Spanish market.
Honoring the San Fermin festivities, 170 beer distribution trucks have brought happiness everywhere they went. Cell phone users that came across these trucks, where able to download the San Miguel beer add tune for free. “San Miguel wants to get close to consumers in an original, fun and dynamic way. We believe that using technologies such as Bluetooth helps our purpose”, says Marc Bonavia, SitMobile Marketing and Communication Director.
SitMobile specializes in text message sending and has designed the technology structure for the project, managing all Bluetooth devices and installing them in each truck. The campaign was centered basically in half of northern Spain coinciding with the San Fermin fesitivities.
Web Page: Moviles
Thursday, 25 October 2007
Barcelona Meeting Point is testing Spanish markets
The organization defines the event as the only professional event in the country
Brazil, country invited to the event, is the Spanish Promoter’s main attraction
LUIS GARRIDO
BARCELONA.- ´Professional and very international´. This is how the President of Barcelona Meeting Point, Enrique Lacalle, has defined the event. The eleventh edition, that according to him, will convert the city in the “world’s real estate capital”. Last year, over 200.000 people attended the 70.000 square meters of real estate fair, being the most visited of all events celebrated in Spain.
Web Page: El Mundo
Friday, 13 July 2007
Sant Cugat will use bluetooth to inform citizens of the City’s Festivities Schedule
Sant Cugat del Vallés. (EFE).- The City Hall of Sant Cugat de Vallés has installed bluetooth devices in three points, with the purpose of informing citizens with cell phones with bluetooth technology of the City’s events for the year.
Marta Sobirá, of Sant Cugat’s City Hall, explains that the devices are installed in the plaza del Monasterio, in the plaza de los Quatre Cantons and in the Parque of Pollancreda, these are all very centric and very active points, specially during city celebrations.
Web Page: La Vanguardia
Sunday, 1 July 2007
Tune of the San Fermin festivity
OLALLA CERNUDA
Pamplona residents, have been signing the festivity song for ages. But, this year the song has been adapted to modern technology. Durning the summer, cell phone users will be able to download the song to their mobile phones. How?, very easy, by being close to one of the 199 San Miguel Beer trucks, which, besides distributing beer, will distribute the song.
How? Anyone with bluetooth technology in their cell phone, will be able to download the song, for free. Bluetooth devices have been installed in 199 beer distribution trucks, this allows sending the song to cell phonbe users that get as close to the the truck, as a radio of 10mts. The way it works, is that the Bluetooth device installed in each truck searches for cell phones with activated bluetooth. When the device detects a cell phone with bluetooth, automatically asks for permission to accept the audio content. If the user accepts, then he downloads the file with the song. In the case that the cell phone user is not interested in downloading the song, then the downloading does not take place, and the system will not ask for permission again.
SITmobile has equipped 199 distribution trucks with Bluetooth devices and the song. This task has not been an easy one.
SITmobile had to adapt Bluetooth devices to high temperaturas, since the installation goes in the trucks glove compartment. This compartment is usually exposed to very high temperatures. They also had to manufacture an adaptor to get electricty from the trucks lighter output … «A very complicated job. We had people cutting cords and wrapping devices with thermic tape, etc. for 10 days.
It took four kilometers of tape, 1,5 kilometers of cord, 30 square metres of expanded polyethylene, 9.000 screws, 14.000 mobile devices, 200 integrated circuits, 200 car lighter adaptors and 200 sealed bags.
Each truck had a device installed and each device was associated to the trucks licence plate, so they could be monitorized. www.sanmiguel.es
Web Page: El Mundo
Tuesday, 26 June 2007
Sant Cugat uses bluetooth technology to provide information to residentes about city festivities
Sant Cugat del Vallés. (EFE).- The Sant Cugat de Vallés Town Hall ha installed three main devices in order to inform residents with cell phones, about citiy festivities.
Web Page: La Vanguardia
