Barcelona newstands will have an interactive televisión screens

Starting March, all newstands will have WiFi access and pedestirans will be able to download different marketing promotions via bluetooth

MIGUEL ÁNGEL CRIADO – Madrid – February 1st, 2008

Beginning March, about 700 newstands in the city of Barcelona and surroundings will have their own interactive televisión screen. Canalkiosk will be seen in huge screens offering Internet connection and bluetooth in order to interact with any pedestrian that walks by the newstand,

The initiative began by the Professional Association of Newspaper Vendors of Barcelona, and will convert the city in the largest urban mobile marketing.

Citizen Digital Content

The televisión programming, will show ten different programs, from public services to news, responsability of Globally and Pandora Box. Beginning March, whomever registers his name on the CanalKiosk.tv website, will be able to upload digital content to it. Once the content is supervised and edited, it may be watched in all newstand flat tv screens.

Pedestrians carrying cell phones with bluetooth capabilities, will also be able to download free of charge information appearing on these screens. They will also be able to receive different promotional content as well as offers or product discounts.

Companies that have made this posible are Philips, who will be providing LCD 42 inch screens, Fon, that provides newstands with WiFi, SitMobile, who is in charge of the bluetooth technology allowing pedestrians to download information, and, Admiral Digital Networks, who is responsable of managing the digital platform.

Web Page: Publico

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