• Interaction with the experts and speakers grows exponentially thanks to the new mobile and social communication technologies

• The number of spectators at the event has tripled from 2,500 to 7,500 followers of the blog, videos and social networks

• The information flows to the media directly from the live broadcasting with over 1,200 microblogging messages

• SITmobile, responsible for the mobile and digital communication strategy of the “eHealth Week 2010”

Barcelona, 18 March, 2010.- The mobile and digital strategy developed for the “eHealth Week 2010” held in Barcelona from 15 to 18 March has managed to transcend the walls of Barcelona International Convention Centre (CCIB).

The finding of interest groups on the net and the fact of having mobile and digital participation platforms has enabled more than 600 interactions and comments to be added to the 100 talks held. Through SMS and WAP pages, it has been possible to consult information on each speaker and to see the agenda through a multiplatform application.

The live microblogging following enabled the sector media and professionals “to attend” any talk. Media such as “Diario Médico” have been active participants in the event through Twitter.

Joan Cornet, the CEO of the TICsalut Foundation, from the Government of Catalonia Health Ministry says, “Internet and mobiles could not be separated in the benchmark eHealth event in Europe.”

Rosa Manaut, responsible for the congress communication, says, “This action marks a point of inflection in further events and congresses with the combination of digital and mobile communication strategies”

Marc Bonavia, SITmobile marketing manager, says, “We believe that the mobile channel plays a strategic role in eHealth, enabling from the improvement of hospital management with SMS reminders to the development of fast actions in health emergency situation or solutions for improving the quality of the assistance”.

About SITmobile

SITmobile is a provider of mobility solutions (SMS, Bluetooth, applications, mobile Internet, WAP and social networks), which make every message something personal.

It has developed software for managing massive SMS sending as a tool of direct communication to improve the relationship with patients (Health Mobile) and to give information services mobility to optimise the health management (Mobile Business).

SITmobile was created in 2001 on the initiative of young entrepreneurs in Barcelona

SITmobile is present in Europe, Asia, South America and the Middle East through its offices in Barcelona, Madrid, London, Santiago de Chile, Bahrain, and the software development team in Kochi, India. Sitmobile supplies mobility services for customers in over 50 countries, and has the capacity to give SMS messaging services in more than 120 countries

About “eHealth Week 2010”

For the first time, the High Level Ministerial eHealth Conference and the World Health IT Conference and Exhibition (WoHIT) are being held the same week, in a joint initiative called “eHealth Week 2010”, the most prestigious event of the year in the European eHealth sector.  Barcelona International Convention Centre (Centro de Convenciones Internacional de Barcelona – CCIB) has opened its doors from 15 to 18 March to receive the European meeting most widely attended by interest groups of the healthcare sector.

With an expected attendance of 2,500 delegates during the eHealth Week, representing the majority of eHealth sectors (ministers, members of the Public Administration, clinics, suppliers and directors of information and informatics systems), “eHealth Week 2010” promises to become the central European event of the year in the healthcare IT sector.