Proximity marketing

Proximity marketing: Segmenting by proximity

Proximity marketing is a very effective solution when our target is segmented depending on their location near our point of interest.

Our system proposes access points with Bluetooth technology for interacting with mobile device users in the proximity by means of multimedia applications.

We also offer dynamic management and remote upgrading of the applications and contents from the access point by means of an Ethernet connection.

Types of solutions:

• Downloading of digital flyers
• Audio downloading (MP3, WMA…)
• Video downloading
• Competitions
• Text messages with links to mobile portals
• Applications/games downloading
• Vcalendar/Vcard downloading
• Possibility of carrying out geomarketing actions