Are you prepared for Black Friday? Popularised in America, it’s now spreading to every were in the world. Sales rocket with attractive offers starting a few days before Friday through to the Monday, coined “Cyber Monday”.
Christmas and Kings’ Day have traditionally been the strongest trading days, however this is changing as shoppers harness the chance to purchase Christmas presents on Black Friday. It’s not surprising – who wouldn’t want to purchase Christmas gifts at a lower price?
Why is SMS marketing the best choice for Black Friday?
At this time of year your customers are on the look out for the best deals, so they will be much more receptive to hearing from you and what you have to offer. SMS is still an under utilised channel for many businesses, which means you have a higher chance of being seen and increasing your campaign success rates.
Don’t miss out on these 5 highly effective SMS marketing strategies for Black Friday:
1- Get ahead of the competition
Competition becomes fiercer the closer you get to Black Friday, with your recipients being inundated with promotional messages and/ or emails. Stand out from the crowd and push ahead this year by starting your campaign early! This helps to position you as the first choice for your consumers. Furthermore, a good way to strengthen your campaign is to send a secondary communication reminding them about the promotion a few days before or on the actual day of Black Friday.
Don’t forget to tell your customers the date and how long the offer will be available in your communications.
2- Creativity above all
Getting ahead of your competition is a good way to start, but to stand out from the rest you will need to step out from your comfort zone and get creative. You can be creative with your offer you are promoting, how you communicate your message and the text and imagery you use. Don’t worry, your campaign doesn’t need to be worthy of an advertising award, but it does need to draw attention and be different to what your competitors are doing. Remember your recipients will receive many offers around Black Friday – what makes yours memorable?
Don’t forget to be creative with your CTA (call to action) as well. Want to know more about CTA? Visit our post How to create a CTA for your email marketing campaign and get all you need to know in a few minutes.
In your Foxtir account you get two Smart SMS templates that you can modify to increase your campaign’s creativity and effectiveness with customisable CTAs.
3- Specific and concise
You want to be the first, get attention and be memorable. But don’t throw too many things at your customer to remove your campaign from their mind in a second. Whatever it is that you are going to communicate, it needs to be clear and specific. If you have discounts at 40, 50 and 60 percent, you do not need to communicate every detail, simply “discounts from 60%”.
Strive to be specific and not too generic. Your goal is to encourage your recipient to go to either your physical or online store and make a purchase via an irresistible promotion! Once you get them there, you can upsell and highlight other products, but the first task is to grab their attention and pull them towards your store. Can you reduce the price for one of your best sellers to create an appealing hook? Don’t hesitate – communicate it! Give your customer something you know they won’t be able to resist.
4- Segment your audience
Sure, it’s easier to send your campaign to your entire list, but it’s not as effective. Segment! Do you have products for women and men? Do not send the same message to both genders, prepare separate campaigns for each. Remember, you must give your recipient something that they cannot resist. Give them what they love. Other options are to segment by age and region. Think strategically to increase your chances of a successful sale.
5- Amplify Black Friday
Companies are increasingly extending their promotions to a week after Black Friday. This is also an effective way to create a sense of urgency for the last few days. For example, using phrases like “Last units” and “ends tomorrow” creates a craving for the customer and a feeling to purchase immediately to not miss out.
Many people put off making a purchase until the last minute. Marketers know that Black Friday is no exception, which is why they extend the life of their campaign by a few days to reach the people who prefer to buy later.
Have your campaign already prepared?
Hopefully these tips have been helpful. Do you have any ideas of your own you’d like to share? Share your strategies and tips in the comments below to be successful this Black Friday.